BUSINESS ESSENTIALS
3-Phased Marketing Strategy
What if you could pre-market your client’s home without accruing a single day on the market? With Compass’ 3-Phased Marketing Strategy, it’s possible.
-
What can and can’t I do in each phase?
MLS Regulation One Sheets
-
Marketing Center Assets
Whether you’re looking for Social Media Assets, Listing Presentations and Inserts, Postcards or Brochures, Marketing Center has everything you need to help you convey the value of the Compass 3-Phased Marketing Strategy to your clients and beyond!
-
Action Plan
Take advantage of this custom made Seller Focused Action Plan to help you stay accountable.
Please ensure you’re remaining compliant with your MLS regulations
-
Compass Academy
Trainings and resources to help you feel confident about implementing the Compass 3-Phased Marketing Strategy into your business.
-
Compass Homeowners
Learn more about 3-Phased Marketing on this dedicated website, perfect to share with your clients.
-
Compass 3-Phased Marketing & Compass One Guide
This guide outlines a structured approach to market properties through the 3-phased approach and include professionally designed collateral, to support each phase and drive interest from potential buyers.
-
3-Phased Marketing Seller Booklet
The new Seller Booklet is easy to customize with your agent’s info and latest listings – easy to print on the way to a pitch or send to clients virtually as a Digital Flipbook.
-
Your Home Your Choice Booklet
At Compass we’ll always stand up for our agents’ ability to market a listing in the way that best serves their client – whether that means using Zillow or not. To help guide you through these options, use the Your Home Your Choice Booklet to explain the benefits of each path.
3-Phased Marketing Strategy - Agent Testimonials
Cindy Sodolski - Lincoln Park, Chicago
“I love Compass’ 3-Phased Marketing Strategy. I’ve always used a two-step apprpoach with private listings for all of my properties. It allows us to test the market, maintain, control over showings and marketing. Adding the Compas Private Exclusive layer takes it to the next level. It functions as the ultimate focus group, generating valuable feedback and interest to help secure the best possible price. Whether we’re aiming for a quick sale or working on a longer timeline, this approach consistently delivers resultes. My clients have been thrilled with both the process and the final outcome.”
Alice Chin - Naperville
“The 3-Phased Marketing Strategy has been a valuable tool since its introduction, especially on listing appointments. I pitch this as the first step in Compass’ full suite of tools. Once I lay out their options, the majority of my clients opt to list in the Compass Private Exclusive network immediately after signing. They appreciate the flexibility the 3-Phased Marketing approach gives them and love the idea of trying out an “aspirational price’ without the typical risk of a price drop on the public market. My team can get started marketing right away, while at the same time the client is preparing their home to list.
For buyers, we can offer access to 100+ listings (and growing) throughout the Western Suburbs. This is powerful, especially as long as inventory remains low. ”
Paul Massura - Hinsdale
“I’m a believer in the Compass 3-Phased Marketing Strategy. It’s a great way to get exposure to Compass agent’s first, without accumulating any MLS market time. Kod of a “soft” introduction to the market. It gives the seller more control and allows you an option to test the market and help configure pricing and a marketing strategy.”
3-Phased Marketing Digital Content Calendar
Designed to maximize exposure for your listings - below, find details on digital ads, suggested social media captions, and how to share out weekly "Only on Compass" assets directly with your sphere.
Click on the slide to jump to the next month