BUSINESS ESSENTIALS

Power of Private Exclusives

Private exclusives offer Compass agents a range of valuable benefits.

You’ll have the opportunity to test the market and gauge interest in a property before fully launching it to the public - allowing you to test aspirational prices, and avoid accruing days on market. This can be particularly useful when sellers are uncertain about listing their property openly or prefer a more discreet selling process.

By keeping a listing off the MLS and other public channels, you can carefully control the marketing and showing of a property. This level of control allows you to target specific potential buyers or investors, creating a sense of exclusivity and urgency that can lead to a faster sale at the right price.

Moreover, private exclusives can help you build stronger relationships with both buyers and sellers. Buyers may appreciate the chance to view a property before it hits the broader market, while sellers value the discretion and personalized approach that private exclusives offer.

The Art of Marketing Your Private Exclusives

The Benefits of a Pre-Marketing Strategy

With Compass Private Exclusives, you can test the price and positioning of your listing while still generating buzz with qualified buyers.

Private Exclusives allow you and your sellers to pre-market the upcoming home sale and give buyers an opportunity to prepare a competitive offer.

These off-market listings are now visible to everyone through an Agents Marketing Efforts. The best part? They don’t accumulate days on market, show price history, or appear on public home search websites.

Pricing Tour - Internal

Why go on pricing tour:

  • Gain pre-market traction for your listing.

  • Gather thoughts and opinions from other vetted agents and sales managers on pricing, staging, and other home improvements.

Prepare ahead of time:

  • Have talking points prepared (example: # of bed, bath, square footage, etc). Or a one-sheeter with information on the property.

  • Have a QR Code form for other agents to scan and leave notes/feedback for you.

  • Build anticipation and early demand for your home before it officially hits the market. This pre-marketing strategy helps create urgency and interest from buyers, just like a movie star.

  • Avoid the negative impact from accumulating days on market and public price drops. Get feedback from qualified buyers and the Compass agents they're working with on your aspirational listing price and positioning before launching to a broader buyer audience.

  • You privacy is paramount. Private Exclusives do not appear on public home search websites and are only visible to Compass agents and their qualified buyers. This discreet service keeps photos and floor plans of your home private.

Speed Pitch & Workplace Groups - Internal

Speed Pitch:

  • Highlight the most noteworthy aspects of your listing and use these talking points to pitch your Private Exclusive at the Sales Meeting.

  • Take advantage of the chance to showcase your property in front of your peers and sales managers.

Workplace:

  • Post your listing on Compass Workplace groups to gain exposure with other Agents.

Marketing Collateral - External

Pre-Market Your Listing:

  • These off-market listings are now visible to everyone through an Agents Marketing Efforts. The best part? They don’t accumulate days on market, show price history, or appear on public home search websites.

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